How to Accidentally Become an Influencer

Joe from Texas, an average guy with an average job, one day came home and filmed himself petting a cat… for THREE HOURS. Not because he’s trying to be famous, but because his cat, Mittens, demands it. And guess what? The internet LOVED it. Joe’s cat-petting videos have more views than all of our blogs combined 🙂

Now, Joe is an influencer. Why? Because people who watched his videos started doing the same thing to their pets “for no particular reason, of course.” The whole internet is now petting their pets in front of cameras for longer and longer hours. And it all started with just one legend, “The Joe,” who randomly posted his cat-petting sessions.

A few years ago, I wrote this article about the awesomeness of being socially awkward, where I stated that we all feel awkward in our own way and have done something completely different that made us the spotlight. But it’s actually awesome! Some of the readers didn’t agree back then.

Now, that all seems to come true. So, I was right!

Want to read that article? Check this out – The Awesomeness of Being Socially Awkward

The truth is, that people love the weird and wonderful. We live in a time where falling asleep mid-snack on a live octopus can make you a meme. Influencers aren’t these flawless people with perfect lives anymore. They’re the ones who accidentally dye their hair highlighter green while live-streaming or discover their parrot has a secret talent for beatboxing.

The internet has a special talent for turning our most awkward moments into gold. Therefore, the chances of becoming an accidental influencer today are pretty high. All you need is just throw out your inner animal, do unnecessary things, post useless stuff, act weird, fight with random people, and that’s it. The majority of these social media users will definitely pull you up. Meantime, your followers will skyrocket. Easy Job!

Before you know it, your face is everywhere, captioned with something like, “When you realize it’s Monday again.”

That’s how you’re gonna become an accidental influencer, sometimes without even trying.

You won’t believe what I actually did for science. A few days ago, I was scrolling through Instagram. And I saw this reel with a faceless dude (seriously, no face, just pecs), saying “Yo, I’ll do one pushup for every follower I get!”. I checked out his profile. The dude had about 120 followers. No biggie, right?

Fast forward a week, and his followers shot up to a whopping 120K. But the twist is he didn’t drop and give us a single pushup after that. Not one. Zilch. Zero. Now, instead of sweating it out, he’s living the influencer dream, partnering with all the big fitness brands.

Moral of the story? The internet is a wild place, and sometimes, all it takes is a vague promise and a lack of follow-through to become an Insta-famous…well, something.

Just, Don’t Stop!

The more you share your absurd antics, the higher your chances of going viral. It might take days, weeks, or even years, but persistence is the name of the game. The internet never sleeps and is always hungry for new absurd content. You don’t need to put out quality content when absurd content is doing much better, isn’t it?

Train every day. Share every day. Your goal is to flood the internet with your unique brand of ridiculousness. Eventually, the algorithm will notice. And you’ll be the accidental influencer soon.

As for the genuine influencers and content creators who united day and night, to provide quality content, you’re doing great. But you can’t outplay these new-age accidental influencers.

Don’t ask now why people suddenly started liking this absurd content more than the original. There’s no concrete explanation. It’s just what it is. Perhaps Mark Zuckerberg is the right person to ask this question.

Humans are Indeed Weird

I’ve said this several times, humans are indeed the weirdest creatures to walk on Earth. If aliens would ever visit the planet, they’ll be surprised to find how weird we are. I posted this several months ago – 16 Reasons Why Humans Are Weird.

Now I think I have found another reason to add it to this list. What do you think?